01 — B2B PROSPECTING
B2B prospecting without manual research
intendly takes over the research for your new business acquisition: we track public signals, verify the need context and deliver ready-to-use B2B opportunities to your sales team every week — with the trigger, the responsible role and a concrete conversation entry point.
02 — DEFINITION
What B2B prospecting means at intendly
Classic B2B prospecting means pulling company lists, enriching contacts, searching for contact persons and hoping. At intendly, prospecting does not start with the list but with the trigger. We are not a database you have to operate yourself, but a service whose result is a readable document: the Opportunity Brief.
Trigger-based instead of list-based
We do not look for companies that might match your profile. We look for companies where a traceable trigger for your offer is currently visible.
Research instead of software
No tool, no login, no onboarding project. You get the result of the research, not the interface for it.
Justified instead of just scored
Every opportunity carries an intent status and a written reason why the signal is relevant for your offer. Without a reason there is no opportunity.
Public sources only
We use publicly available information and prepare it in a GDPR-compliant way. Responsible roles are named at company level.
03 — THE PROBLEM
Company lists do not give you a current trigger
Most sales teams do not have a data problem, they have a trigger problem. Addresses exist, filters are set, sequences are running. What is missing is the reason for the call — today, at this company.
- A lead database tells you who exists, not who is currently developing a need.
- Prospecting costs a massive amount of time, and buyers have had enough of “random” outreach.
- Firmographic filters are static: industry and headcount rarely change, needs change constantly.
- In practice, research is the first thing dropped when the team is under pipeline pressure.
- Without a trigger every first touch sounds the same — and gets treated accordingly.
04 — THE SOLUTION
Signal → relevance → action
We reverse the order. The starting point is not the list but the signal. The signal becomes relevance, and relevance becomes a concrete action for your sales team.
01 — Signal
Something changes visibly
Public changes: job postings, location and growth announcements, technology shifts, compliance events, funding and tender notices, press coverage and website changes.
02 — Relevance
We check the link to your offer
A signal alone is noise. We assess whether it fits your target customer profile and your solution, and document the reasoning in the opportunity score.
03 — Action
Your sales team can start right away
You receive the company, the trigger, the responsible role and a conversation entry point built on that specific trigger — channel-neutral for phone, email or LinkedIn.
05 — THE PROCESS
Four steps from your target customer to the finished brief
The process is the same for every client. What differs is your target customer profile and which signals actually count for your offer.
- 01
Define target customers
During setup we define your target customer profile together: industries, size, region, exclusion criteria and which triggers signal a real need for your offer.
- 02
Track public signals
We continuously monitor publicly available sources and filter out the changes that indicate a current need — instead of pulling a list once a quarter.
- 03
Justify the opportunity score
Every opportunity gets an intent status and a written reason: which signal, how recent, how well it matches your profile. Traceable instead of a black-box score.
- 04
Deliver the finished Opportunity Brief
Weekly by email: company, trigger, context, responsible role and conversation entry point. Readable, immediately actionable, no tool and no follow-up research.
06 — EXAMPLE
What an opportunity looks like in the brief
An excerpt from an Opportunity Brief. The structure is always the same: trigger, context, reasoning, responsible role, conversation entry point.
Illustrative preview
Opportunity Brief — sample week
Know who. Know why. Know when.
All details in this preview are anonymised sample data for illustration. They do not refer to real companies or people.
35
Companies checked
10
Opportunities for you
2
High Intent
Three opportunities from one brief — excerpt
Sample · anonymisedCompany (anonymised)
Sample Fertigungstechnik AG
Industry · 420 employees · Western region
Opportunity score
Signal
Information security ownership newly filled with an OT focus, plus indications of a NIS2-readiness initiative.
Company careers page · 04 Aug · directly evidenced
Why relevant now
New ownership plus regulatory pressure means: make critical OT assets visible and prioritise measures.
Responsible role
Head of information security / OT security, secondary CIO
Conversation starter
“You are rebuilding information security with an OT focus — usually the bottleneck is prioritising critical assets, not the standard itself.”
In the real brief, each opportunity is followed by the score rationale, the source excerpt and a ready-to-use first message for the right channel.
Exclusive for you. New every week.
What's additionally in the real brief
The brief you receive is tailored to your company and additionally contains per opportunity:
- How the score was created, with source and date per signal
- Background information as snippet
- Justification of demand, tailored and top-of-mind for your dream client
- Responsible role with area of responsibility (name and function in Exclusive model)
- Concrete arguments matching your offering
- Ready-to-use initial message for possible channels
Current signal with a direct link to your offer.
Relevant context, timing still open.
Worth watching, but no trigger for outreach right now.
Sample data for illustration. No real company data and no customer reference.
07 — COMPARISON
Classic lead database vs. intendly
Both have their place. The difference is who does the research work and whether the result is a trigger or just an address.
| Criterion | Classic lead database | intendly |
|---|---|---|
| Result | List of company and contact data | Finished Opportunity Brief with trigger and entry point |
| Selection logic | Firmographic filters: industry, size, region | Current public signals plus a relevance check |
| Recency | The provider's data snapshot | Weekly delivery, signal with a time reference |
| Effort | Research, prioritisation and preparation stay with your team | We handle research and preparation |
| Reasoning | Usually none | Intent status plus a written reason per opportunity |
| Implementation | Tool, licences, training, data maintenance | No login, no onboarding project, no tool |
| Billing | Licence per user or credits | Monthly volume, from 27 € per opportunity |
08 — WHO IT IS FOR
For teams that want to sell instead of research
intendly is built for companies that have a working sales team but no dedicated RevOps or research team to supply the trigger.
Good fit
- B2B sales teams that need a predictable flow of qualified triggers
- SMEs without their own RevOps or sales research team
- Agencies and consultancies with an offer that needs explaining
- Service providers with a clearly defined target group, e.g. IT security, MSPs or industry-specific services
- Teams already doing outbound but struggling with the relevance of the first touch
Not a fit
- Purely B2C business
- Mass outbound where only address volume counts
- Looking for a self-service tool with a login instead of a service
09 — PRICING AND SCOPE
Transparent pricing, clear scope
You choose the volume your sales team can actually work through. No annual contract, no software licence. The full tiering is on the pricing page.
from 27 €
per finished opportunity, plus VAT
20 – 80
opportunities per month, tiered
weekly
delivery as an Opportunity Brief by email
399 €
one-off setup of your target customer profile, plus VAT
Included in the scope
- One-off setup of your target customer profile with two feedback rounds
- Weekly Opportunity Brief by email
- Intent status and reasoning per opportunity
- Responsible role per opportunity, at company level
- Concrete conversation entry point, usable on any channel
- GDPR-compliant preparation of public sources
10 — FAQ
Frequently asked questions about B2B prospecting with intendly
No. We do not deliver address lists but researched opportunities with a current trigger, reasoning, the responsible role and a conversation entry point. There is no tool and no login — the result is a readable Opportunity Brief.
See an opportunity before you decide.
Tell us what you sell and to whom. We research a matching opportunity and send you the brief — free of charge and with no obligation.